Looking Out for Number One Inc. I mean a personal board of directors composed of seven people you deeply respect and would not want to let down. A group like a set of tribal elders that you turn to for guidance at times of ethical dilemma, life transitions, and difficult choices, people who embody the core values and standards you aspire to live up to.
It is also dangerous. There is perhaps no more corrosive trend to the health of our organizations than the rise of the celebrity CEO, the rock-star leader whose deepest ambition is first and foremost self-centric. Inmy research team and I began to wrestle with a simple question: Can a good company become a great company and, if so, how?
If we could find organizations that had made the leap from good to great and isolate the factors that distinguished these examples from carefully selected comparison companies that failed to make the leap or if they did, failed to sustain itwe would shed light on the key variables that separate great from good.
We embarked on a five-year study to answer this one deceptively simple question, examining merely good performers that had somehow transformed themselves to achieve truly great results. We defined "great results" as cumulative stock returns at least 3.
For perspective, General Electric from to beat the market only 2. We uncovered a number of key requirements and underlying variables for turning a good company into a great one. But perhaps the most intriguing—and certainly the most surprising—is the type of leadership that turns good into great.
Inthis seemingly ordinary man became chief executive of Kimberly-Clark. He inherited a company that for one hundred years had been merely good, never great.
A mediocre player in the middling paper industry, Kimberly-Clark returns to investors had fallen 36 percent behind the general stock market over the twenty years prior to Darwin Smith's ascension to CEO. Over the next twenty years, Smith led a stunning turnabout, generating returns to investors that beat the general stock market by over four times, easily outperforming such companies as Hewlett-Packard, General Electric, and Coca-Cola.
Have you ever heard of Darwin Smith? Despite being one of the greatest CEOs of the twentieth century, he remains largely unknown. A shy and reserved man, Smith shunned any attempt to shine the spotlight on him, preferring instead to direct attention to the company and its people.
He showed none of the swagger that characterizes many of today's high-profile CEOs, and he never viewed himself as a great hero. Early in Smith's tenure as CEO, a director pulled Smith aside to remind him that he lacked some of the qualifications for the position he had been corporate counsel and had never run a major division.
Smith, a man who never entirely erased his own self-doubts, later summed up his tenure by saying simply, "I never stopped trying to become qualified for the job. When it came time to make the big decisions required to make the company great, he made them.
Early in his tenure, he unflinchingly decided to sell all the traditional paper mills, which accounted for the majority of Kimberly-Clark's business—sell even the namesake mill in Kimberly, Wisconsin—and throw all the money into the consumer business, investing in brands like Huggies and Kleenex.
It was a huge and painful step.
Coming home from work during this particularly difficult period, a wearied Smith said to his wife, "It's really tough. But if you have a cancer in your arm, then you've got to have the guts to cut off your arm. After all, how on earth could such a mediocre paper company take on the giants of the consumer business?
But in the end, Smith's stoic resolve paid off. I think we can safely say that Darwin Smith did indeed become qualified for the job.Now that I have some time for creating content and blogging (which I thoroughly enjoy!), people start asking me the question: how do I manage to write so many articles and guest post so often.
And how the heck do I come up with new ideas to cover my content marketing services?. Well, I have no . Jennifer Rogers I love to write about interesting topics and plan on writing a lot of great articles for this web site!.
more. Edit Article How to Write a Good Newsletter. In this Article: Sample Newsletters Writing Your Own Newsletter Community Q&A Although images and layout are important, the written content is the biggest factor in whether or not your newsletter is successful.
About the Author: Kristen Pope. Kristen Pope is a Jackson Hole, Wyoming based writer and editor. Her work has appeared in Discover, Backpacker, Western Confluence, International Journal of Wilderness, and Planning Magazine, and she is the managing editor of JHStyle Magazine.
Jun 04, · Writing a good article is a skill which is to be mastered before writing an article. People question, What are the things required for writing a great article. There isn't much that you have to do to write a great article. In order to gain ideas of writing a personal essay, you can get inspired by the listed topics below.
Just think of each of the ideas as a prompt for writing, and imagine any special moment the prompt may bring to your mind.